Archive for the ‘Radio & Early TV Show Premiums’ Category

Scarce 1943 Punjab’s Mystic Code Translator

Sunday, January 1st, 2012
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Punjabs Mystic Code Translator

Punjabs Mystic Code Translator from back cover of the 1943 Sears giveaway comic, Santa's Christmas Comic Variety Show.

One of the rarest of the vintage premium decoders is still relatively unknown even though it’s actually pictured in the Hake’s guides. It’s called Punjab’s Mystic Code Translator and it came on the back cover of a 1943 Christmas giveaway comic from Sears entitled Santa’s Christmas Comic Variety Show. It had to be cut out and then assembled which makes getting a complete one even more difficult. A real beauty from premium creators Sam and Gordon Gold. Photo courtesy of Richard Olsen.

The Premium Exchange #4 back cover

Back cover of The Premium Exchange #4 (1977) showing the back cover of the 1943 Sears giveaway.

By the way, the same decoder was featured on the back cover of the 1977 issue of The Premium Exchange #4.  I thought it was special even back then!

2011 WXYZ Studio visit, birthplace of the LONE RANGER!

Wednesday, August 24th, 2011
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1938 CHARLIE CHAN Radio Premiums from the Van Camp Company

Saturday, December 18th, 2010
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In 1938 the CHARLIE CHAN radio show offered at least three paper related premiums from it’s sponsor, the STOKELY / VAN CAMP Company, (makers of ketchup and other condiments.) These are so rare that you won’t find them in price guides.

All of the Charlie Chan pictures on the following premiums have a distinct resemblance to Warner Oland!

A (1.5 x 2”) FULL COLOR sticker on a grocery brokers envelope, the sticker reads, “Van Camp’s presents Charlie Chan On The Air, Free Magician Tricks.” The sticker has a beautiful painted portrait of Charlie Chan. The envelope is postmarked, “Peoria, Ill. Feb 2, 1938.” (more…)

The first LONE RANGER Safety Scout Club & the historic 1935 Silvercup manual

Thursday, December 9th, 2010
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One of the earliest Lone Ranger premiums is the Silvercup Bread manual entitled “SECRET SESSION RULES OF THE LONE RANGER SAFETY SCOUT CLUB.” An unusual manual, apparently not sent to ordinary members but only to full-fledged Head Scouts or Club Presidents!

The 1938 King-Trendle Lone Ranger Exploitation folder listed the history of the earliest Safety Club announcements. It opens with …

“PATTERN OF LONE RANGER SAFETY CLUB EXPLOITATION AND SALES TIE-INS AS CONDUCTED BY THE ORIGINAL SPONSOR. OFFERED TO CURRENT USERS AS A GUIDE FOR EXPLOITATION AND SALES TIE-INS.
1935
October 9th – First Safety Club announcement. (Teaser Copy)
October 11th – Second Safety Club announcement. (Teaser Copy)
October 14th – Safety Club announced.
October 23rd – Announcement from Lone Ranger pertaining to great response.
October 23rd – Lone Ranger states badges are being mailed daily – asks Rangers to have patience, etc.
October 30th – First Big Safety Club Meeting.
December 4th – Neighborhood Safety Clubs (local chapters) suggested.
December 11th – Follow-up on Neighborhood Clubs.”

This undated manual had to have been issued around December 4th.

This is arguably the most important Lone Ranger premium! It lists rules and procedures for the establishment of Safety Scout Clubs for the first time!



Secret Session Rules of the Lone Ranger Safety Scout Club
Secret Session Rules of the Lone Ranger Safety Scout Club

1935 Lone Ranger Silvercup Manual

The seven page manual is held together by 2 tiny staples on the top edge, tablet style. There are 25 rules listed for members to follow & the last page is an enrollment record for the names of club members. The fact that this enrollment record page is here suggests that only one manual was issued for each club.

This was mailed in a plain brown envelope with no return address and an undated postmark of “CHICAGO, ILL.” with a 1.5 cent stamp. The typed mailing address is the name & Chicago address of the Safety Scout Club President, an important fact! (more…)

1940 Captain Midnight “Transition Document” to the “Secret Squadron”

Thursday, December 9th, 2010
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Captain Midnight transition document

1940 Captain Midnight transition document

A 1940 certificate exists which seems to be a “transition” document from the “Skelly Flight Patrol” to the Ovaltine “Secret Squadron.” This would logically be the last Skelly Captain Midnight premium and the precursor of the first Ovaltine sponsored premiums! This might also be a prototype of a proposed premium.

It is printed on 8.5 x 11″ unfolded yellow paper with black text and a light black background of a clock at midnight. Most Skelly premiums were obtained by a visit to the gas station & presenting your Flight Patrol Membership Card. Most were not mailed, so it is correct for this not to be folded. (more…)