One of the earliest Lone Ranger premiums is the Silvercup Bread manual entitled “SECRET SESSION RULES OF THE LONE RANGER SAFETY SCOUT CLUB.” An unusual manual, apparently not sent to ordinary members but only to full-fledged Head Scouts or Club Presidents!
The 1938 King-Trendle Lone Ranger Exploitation folder listed the history of the earliest Safety Club announcements. It opens with …
“PATTERN OF LONE RANGER SAFETY CLUB EXPLOITATION AND SALES TIE-INS AS CONDUCTED BY THE ORIGINAL SPONSOR. OFFERED TO CURRENT USERS AS A GUIDE FOR EXPLOITATION AND SALES TIE-INS.
October 9th – First Safety Club announcement. (Teaser Copy)
October 11th – Second Safety Club announcement. (Teaser Copy)
October 14th – Safety Club announced.
October 23rd – Announcement from Lone Ranger pertaining to great response.
October 23rd – Lone Ranger states badges are being mailed daily – asks Rangers to have patience, etc.
October 30th – First Big Safety Club Meeting.
December 4th – Neighborhood Safety Clubs (local chapters) suggested.
December 11th – Follow-up on Neighborhood Clubs.”
This undated manual had to have been issued around December 4th.
This is arguably the most important Lone Ranger premium! It lists rules and procedures for the establishment of Safety Scout Clubs for the first time!
- 1935 Lone Ranger Silvercup Manual
The seven page manual is held together by 2 tiny staples on the top edge, tablet style. There are 25 rules listed for members to follow & the last page is an enrollment record for the names of club members. The fact that this enrollment record page is here suggests that only one manual was issued for each club.
This was mailed in a plain brown envelope with no return address and an undated postmark of “CHICAGO, ILL.” with a 1.5 cent stamp. The typed mailing address is the name & Chicago address of the Safety Scout Club President, an important fact! (more…)